Toronto, Canada (October 31, 2009) - Magick Woods, a
leading brand in the home improvement segment in North
America announced the appointment of accomplished actress
Rambha as Brand Ambassador for its kitchen and bath
vanity business. Indy Pathmanathan, President &
CEO, Magick Woods, Global, states "The
Magick Woods brand stands for quality of design, innovation,
uniqueness and excellence in performance. We are very
proud and privileged to have Rambha as our Brand Ambassador
for our product lines.”
The company plans to leverage Rambha in its brand and
product advertising in North America and India. In 2009
Magick Woods acquired one of the largest kitchen businesses
in Canada with sales in excess of 250 million dollars
a year. In sync with Magick Woods’ thrust on introducing
innovative, consumer-oriented products, Rambha will
unveil their first campaign for the kitchen
business by opening their flagship kitchen showroom
in Canada in the later part of 2009. This state-of-the-art
showroom will be one of the largest in the country.
Magick Woods launched its bath vanity business in the
Indian market in 2008 and is planning to open their
first kitchen showroom in India in the early part of
2010.
“With Rambha as our
brand ambassador and our superior quality products,
I am confident that we will further strengthen our brand
position in the North American and Indian markets. Magick
Woods was looking for a star that was polished and sophisticated
but also well recognized throughout India. Rambha has
appeared in over 120 movies in almost all Indian languages
and has maintained her star value by not doing many
endorsements. Rambha was a clear choice for Magick Woods.” states Indy Pathmanathan, President & CEO, Magick
Woods, Global.
“I am very proud to be associated
with a global brand like Magick Woods.” Rambha
said, after being named the Brand Ambassador.
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